April Fools may come once a year, but in real estate, pricing your home incorrectly is no joke.
A recent Forbes article by John Walkup put it perfectly: buyers don’t find your price, they react to it. And when that price is off, the market doesn’t “test” it, it ignores it! We’re seeing this play out right now across Manhattan.
Well-priced apartments are trading, often with speed and sometimes with competition. Overpriced ones are sitting, with little to no activity. The first price is often the most important moment in a listing’s life. Get it right, and you create momentum. Get it wrong, and it’s hard to recover. While you can’t manufacture demand, you can create the best possible conditions to generate it.
That’s where I come in. My approach is thoughtful and strategic. If you’re considering selling, I welcome the opportunity to walk you through how I would price, market, and position your home in today’s market. And if you’re thinking about buying, I’ll help you approach it with a clear, competitive strategy to secure the right apartment.
I look forward to connecting, and wish you a wonderful April.
